London & South East Premier Hospitality

Unveiling Lima Floral

Lima Floral, Covent Garden, London
Written by Roma Publications

Lima Floral, Covent Garden, London

Lima Floral, located in London’s Covent Garden, follows the success of Lima in Fitrovia which opened in July 2012.

The LIMA brand, known as LIMA London, is the creation of world-renowned Peruvian chef, Virgilio Martinez and his partners, the Gonzalez brothers. The new two storey, 170 cover venue opened its doors on the 23rd July this year and has been met with great feedback.

The new addition to the Lima brand offers guests a unique Peruvian dining experience serving piqueos; traditional Peruvian small tapas plates as well as an extensive cocktail list based on Pisco infusions with Amazonian fruits including the famous Peruvian pisco sour.

The venue, situated on Garrick Street, comprises a 60 cover main restaurant on the ground floor, as well as a bar and private dining room in the basement. B3 Designers have worked alongside Lima London to develop an interior with strong references to Peru, geometry, nature and materials of the earth.

The venue’s menu, sourced from both land and sea, is reflected in the restaurant’s design. The ground floor comprises an array of geometric details and feature lighting, as well as an intricate metal work screen with a natural, twig-like composition which is used to separate the entrance to the dining area.

Lima Floral, Covent Garden, London

The basement floor boasts rich midnight blue toned floral patterned tiles as well as bespoke tear-drop and round shaped wall lighting. The lights are illuminated through glowing opaque glass with thin metal edging.

The ground floor, which houses the main dining space, contains more unique, bespokely made lighting schemes which have been installed across the ceiling. Special materials, such as hand-glazed tiles, have been attached to the back bar in the basement and blue pearl granite has been added to the front of the kitchen server counter on the ground floor, as well as to the front of the basement bar.

In Lima Floral’s private dining space, in the basement, a large waney edge table takes centre stage. Five two-seater individual waney edge tables have also be found in the main restaurant on the ground floor.

Mark Bithrey, Design Director at B3 Designers, told Premier Hospitality Magazine:

“We wanted to take the client’s ideals of fresh, organic produce, ethically sourced and inspired by a variety of landscapes from the Pacific Ocean, the Amazon and the Andes Mountains; and design the interior to evoke a spirit of this natural environment while allowing the space to be casual, comfortable and interesting.”

Lima Floral, Covent Garden, London

The venue shares an authentic and native culinary offering; diners can expect a Michelin-star level of dining with a casual relaxed level of service. The main restaurant serves an innovative menu overseen by Virgilio Martinez and Head Chef Robert Ortiz. Some of Virgilio’s latest creations can be sampled in the main restaurant alongside rare native vegetables, fruits and fishes from remote places in the Amazon basin and the Andes altitudes. Diners visiting Lima Floral are sure to discover new flavours!

H F Contracts 

H F Contracts procure and manufacture a range of furniture for contract and retail environments. The firm has a series of in-house services including joinery, upholstery, soft furnishings, design, solid surfacing, delivery, and installation. In addition H F Contracts possess numerous relationships with local crafts people to strengthen its current skill set.

Based in the West Midlands the firm possess up to 25 years industry experience in Contract Furniture, Retail Display and Architecture. Since their inception the firm has worked closely with Arcadia, Debenhams, Burger King, Aurora Fashions, M&S, Moto, and have recently begun expanding into hospitality working on projects for Holiday Inn and Ramada.

Lima Floral, Covent Garden, London

Most recently H F Contracts have been involved in the development of Lima Floral which is based in London’s Covent Garden. HF was tasked with producing the banquet seating to integrate itself into the beautifully designed interior.

Samantha Squires from H F Contracts, said:

“Our ability to realise the vision of the designer is strengthened by our ties with local industry. The fusion of metal fabrication, joinery and upholstery allowed us to seamlessly conceive both designs. Coupled with delivery and installation, this project allowed us to truly display our ability to provide a sustainable service to any project.

“At HF Contracts, we possess the knowledge and skills to provide a response to any interior vision. Even though our core essence may have begun within Contract Furniture, our continued work within Retail Display, Design, Healthcare and Solid Surfacing provides the perfect example of our desire to keep evolving. Coupled with our deep-rooted connections with local craftspeople, we can truly provide a definitive service.”

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Roma Publications

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