Legacy Hotels & Resorts has announced the appointment of Custard Communications to handle the public relations and marketing for the portfolio of hotels.
Established in 2005, Legacy Hotels & Resorts has become one of the UK’s leading hotel management companies operating a portfolio and pipeline of over 2,800 guestrooms from classic country house retreats to large new build branded projects.
Specialist hospitality marketing and PR agency, Custard Communications, will be responsible for creating and managing the marketing and communication plan for the Legacy brand as well as for key individual hotels.
Andy Townsend, Chief Executive Officer of Legacy Hotels & Resorts said, ‘With the phenomenal growth in 2017 of our portfolio of existing hotels and new projects it was key to review and formulate a marketing and communications plan to reaffirm the group both within the industry and to the consumer. Custard Communications was the ideal choice, with its breadth of hospitality knowledge and creative skills combining to plan and implement the comprehensive communication strategy that Legacy and our owners require.’
Custard Communications managing director, Petra Clayton said, ‘We are delighted to be working with Legacy Hotels & Resorts to support the growth and development of the group. The breadth of properties enables us to establish a group-wide marketing and communications plan to take the brand forward while maintaining the individual personality of each hotel.’
For further information on Legacy Hotels & Resorts visit Legacy Hotels