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Newby Teas Scoops The Jackpot With 7 Awards At Global Tea Championship™ For Classic Tea Bag Collection

Newby Teas Scoops The Jackpot With 7 Awards At Global Tea Championship™ For Classic Tea Bag Collection
Written by Amy
  • Chamomile wins GOLD
  • Assam, Masala Chai and Moroccan Mint win SILVER
  • 3 of the winners available in Sainsbury’s
  • Of Newby Moroccan Mint, the judges’ verdict was: “an excellent all around tea that you just cannot stop drinking…the tea is divine”

Newby Teas yesterday emerged as the resounding winner at the world’s leading tea competition, the Global Tea Championship™.  Luxury tea company Newby scooped the highest number of awards entrants made up of 58 tea companies from across the globe. Its teas won seven awards, constituting 24% of all awards by the judges this year. The company’s awards included a Gold, one of only two awarded across all categories.

The event, held annually in Colorado, is judged by an international panel of leading tea professionals seeking to identify the highest quality and best tasting teas commercially available across the globe. The panel scores entrants from a list of fixed criteria from “Poor: Not recommended” through to “Good quality tea typical for the category” through to “Superior: Unique, difficult to replicate, exceptional vintage”.

Judges evaluated teas from breakfast blends to flavoured green teas and herbal infusions.

The varieties awarded from the Newby Teas’ Classic Tea Bag Collection are:

Chamomile Gold
Assam Silver
Masala Chai Silver
Moroccan Mint Silver
Milk Oolong Bronze
Rooibos Orange Bronze
Jasmine Blossom Bronze


All are available from the Newby website at: from £4.50 for 25 teabags.  Milk Oolong, Rooibos Orange and Jasmine Blossom are also available at Sainsbury’s stores nationwide.

Nirmal Sethia, founder of Newby Teas, said:

“We at Newby are absolutely delighted that our Classic Tea Bag range was awarded at such a prestigious competition. We insist on the highest level of excellence in all our teas.”

Aneta Aslakhanova, Global Marketing Director at Newby Teas and curator-director of the world’s largest tea accessories collection, The Chitra Collection, concurred:

“At Newby Teas we are dedicated to re-introducing tea culture as it was centuries ago. I truly hope that these accolades will continue to spread the word that tea can be so much more than just a drink.”


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