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Fast-Track All The Way With Gerflor at Retail Design Expo (RDE) (stand D188)

Fast-Track All The Way With Gerflor at Retail Design Expo (RDE) (stand D188)
Written by Amy

On 2nd-3rd May 2018, Gerflor, a world class leading vinyl flooring solutions specialist in the retail sector will be exhibiting at the Retail Design Expo (RDE). RDE is the must-attend annual exhibition for retail designers, marketers, visual merchandisers, architects and shopfitters working for and within the retail, brands, hospitality and leisure sectors. Taking place at London’s Olympia, the RDE exhibition is the key industry event for organisations looking for the right tools, solutions and advice on how best to run their retail businesses. Doors will open to provide a shop window for one of Europe’s leading annual events showcasing innovation and inspiration.

The RDE exhibition will comprises of a wide range of suppliers at the show and there will also be an outstanding free conference and seminar programme featuring star-studded speakers in retail design and branding. RDE will enable international flooring specialists Gerflor to feature a collection of their latest award-winning designled fast-track flooring innovations that are perfectly suited to a host of applications in the retail environment. Their fast track range of products will demonstrate that there really is no need to close a retail premises when a new or replacement floor is required. Gerflor fully understand that from luxury boutiques to supermarkets, flooring can play a pivotal role in creating a complimentary backdrop to a retailer’s goods, alongside providing an inviting environment that is enticing to customers.

Global flooring manufacturer Gerflor has developed a wide range of products that can adapt to the pace of this fast-changing industry in terms of both cost-effective installations and meeting the latest decorative trends. High street retailers, supermarkets, DIY shops, convenience stores and forecourt traders may all have different briefs but advancements in technology provide a wider choice of floorings for retail commercial facilities. Solutions are available for all needs and to suit both short term and long-term budgets, and for many areas across a retail environment including both front and back of house applications. Enabling and assisting with this ‘competitive retail edge’ is key to Gerflor’s overall success in this sector, as is providing products that will enable retail outlets to remain open during a refurbishment and therefore reducing the retailers’ financial loss to an absolute minimum.

By installing loose-lay vinyl flooring systems, retailers can benefit from limited disruption to their operations, avoid closure for the 24 hours or more needed to install traditionally adhered floorings and, importantly, minimise loss of profits. Combining design with high resistance, these systems have been specifically developed for fasttrack renovation and utilise advanced interlocking technology to provide rapid, clean, cost-effective installation, without the need for adhesive or specialist tools. Crucially, they can be laid over most existing smooth floors (even ceramic tiles) with minimal preparation to the subfloor. Plus, as adhesive is eliminated, there is no need to factor in drying times which has a positive effect on downtime, the environment and potential loss of turnover.

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