A Nutritional Revolution – New agreement will lead to enhanced food concepts and new food brands that will contribute to healthier lifestyles.
Aramark, a global leader in food and facilities and Jamie Oliver have announced a new 10 year partnership which will see the two companies work together on an exclusive basis to enhance food concepts and delivery across workplaces in Northern Europe, including the United Kingdom and Ireland.
The partnership with Jamie Oliver will enable Aramark to introduce social dining experiences to client sites, as well as to develop exclusive concepts for Aramark clients. The two companies will work together to positively impact the way food services are delivered encouraging a nutritional revolution across the UK and Ireland by focusing on innovative culinary developments, exceptional staff training and enhancing client wellbeing and productivity through nutrition and food.
Aramark has a strong food services presence in the business, education, healthcare, manufacturing and defence sectors throughout the United Kingdom. Jamie Oliver’s restaurants are firm favourites on the high street, particularly among millennials who now make up 48% of the workforce. Established in 2008, Jamie Oliver Restaurant Group operates premium brands in the restaurant sector including Jamie’s Deli, Jamie Oliver’s Diner, Jamie Oliver’s Pizzeria and Jamie’s Italian.
The new partnership will help the brand expand its presence further with dining concepts in Aramark managed retail and office environments.
Frank Gleeson, Aramark’s President in Northern Europe said:“We are passionate about the health and well-being of those we serve every day so it was a natural fit for us to partner with Jamie Oliver. Together, we have an opportunity to create innovative culinary experiences that will revolutionise productivity and health in workplaces throughout Northern Europe. We serve hundreds of thousands of people in workplaces, schools and colleges every day, so we have a fantastic opportunity of working together where we can set the agenda for health and nutrition and have a real and lasting impact on people’s lives.”
Jon Knight, CEO of Jamie Oliver Restaurant Group said:“Our partnership with Aramark gives us an opportunity to expand our presence geographically in Northern Europe including the United Kingdom and Ireland where we already operate. Aramark’s mission of enriching and nourishing lives resonated with us, reflecting our own values. We have seen how that mission is given life throughout the company every day and in particular how Aramark extends this beyond providing a consistently high quality food offering but in introducing wellbeing programmes in client sites. We look forward to working with Aramark and exploring opportunities to establish fully branded retail restaurants in multi-tenanted office and retail environments managed by Aramark.”
The opportunity to introduce high street branded concepts such as Jamie Oliver’s Diner and Jamie’s Deli into client sites, complements Aramark’s existing proprietary brands and rotational concepts. In addition, the Jamie Oliver Group design and culinary teams will work with Aramark’s culinary team to develop food concepts exclusive to Aramark. The partnership will introduce a new level of social dining into Aramark’s business.