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Wonky Veg Pioneers Rebrand and Launch New Seasoned Fruit & Veg Crisp Range

WONKY VEG PIONEERS REBRAND AND LAUNCH NEW SEASONED FRUIT & VEG CRISP RANGE Spare Snacks (www.sparesnacks.com) is a disruptive start-up brand on a mission, to take unloved wonky fruit and veg and turn them into delicious, healthy snacks that are great for people, producers and the planet. Now with added crunch, January 2019 sees Spare reformulate and rebrand their Great Taste Award winning Pure range of 100% Apple, Pear and, brand new, Beetroot Crisps; alongside the launch of an innovative new healthily Seasoned range, Pear & Ginger, Apple & Cinnamon and Beetroot & Apple Cider Vinegar Crisps to Co-op, Planet Organic and Ocado (RRP £1.10 per 22g bag). Spare want to perfect the way healthy snacks are created and consumed. Key to the crunch, taste and health profile of the premium tasting snacks, all of Spare’s crisps are air-dried, never fried. Spare only use fruit and veg that is going spare – wonky, misshapen or otherwise unloved, surplus produce, to support farmers and to make the best of ALL fresh, tasty produce; Spare want to spread the word that oddly shaped, discoloured or blemished produce has real value by creating amazing award-winning products. Spare Snacks are all under 77Kcals per bag, making them just pear-fect for anytime healthy snacking, indulgent dipping or adding crunch to salads, cereals or lunch boxes; they’re a convenient pre and post workout snack; and the new Beetroot snacks even pair beautifully with craft beers and cocktails. The crisps are vegan, gluten free and high in fibre too, so seriously satiating. Known for its superfood properties, the new Beetroot Crisps are also a great source of protein, potassium and folic acid. Founded by father of two Ben Whitehead in 2016, Spare care deeply about their products, their provenance and the impact they have on the environment around them and are always pushing for the foremost in quality. Ben says, “Since day one we’ve been all about creating the highest quality snacks that make people smile, using what we have, not wasting a thing and thinking responsibly about health and our impact. We’re on the side of the people. We’re helping farmers, consumers and the environment, taking the time to do things in a better way. We call things as they are and help snackers make better decisions without compromise. Our punchy new range is aimed to ap-peel to a broader cross section of healthy foodies who believe in our mission to waste not, want lots!” With the new healthily Seasoned range, Spare has created three distinctive new healthy flavour profiles, great for any time of the day. Apple & Cinnamon conjures up the flavours of a comforting Apple Pie; Pear & Ginger has all the zingy flavour of Ginger Nuts, but a fraction of the calories, and Beetroot and Apple Cider Vinegar are an un-beet-able take on Salt and Vinegar Crisps! Roger Grosvenor, Joint Chief Executive at the East of England Co-op said; “We’re very happy to be stocking Spare Snacks products as a new and exciting healthy snacking option in our stores. We’ve been particularly impressed with how they transform unloved wonky fruit and veg in to something new and delicious, which are selling beyond our expectations in stores!” After a lot of hard work, fun and not a lot of sleep, the new-look Spare Snacks can be found in Ocado, Co-op, Sourced Market and Planet Organic from January 2019, as well as on shelf cafés, delis, offices and hotels; watch this space, it’s just the beginning, so prepare to see the crisps in bars, hotels, trains and supermarkets across the nation and further afield soon. All wonkies welcome. SPARE SNACKS BENEFITS ● Air Dried, Never Fried ● Free from Gluten ● Suitable for Vegans ● Low in Calories ● High in Fibre ● 1 of your 5 a Day ● High in Potassium, Protein, Folic Acid (Beetroot) ● 100% Wonky Produce ● Supports Farmers ● Suitable for 18months+ (as testified by Ben’s own children, Flo and Stanley!) INGREDIENTS & RRP – RRP £1.10 per 22g Bag ● Apple Crisps – Great Taste Award-Winner o Ingredients: 100% Apple (approx. 1-2 per pack) o 76kcals per 22g serving ● Apple & Cinnamon Crisps o Ingredients: Apple (approx. 1-2 per pack), Cinnamon, Apple Juice o 75kcals per 22g serving ● Pear Crisps o Ingredients: 100% Pear (approx. 1-2 per pack) o 76kcals per 22g serving ● Pear & Ginger Crisps o Ingredients: Pear (approx. 1-2 per pack), Ginger, Apple Juice o 75kcals per 22g serving ● Beetroot Crisps o Ingredients: 100% Beetroot (approx. 3-4 per pack) o 63kcals per 22g serving ● Beetroot & Apple Cider Vinegar Crisps o Ingredients: Beetroot (approx. 3-4 per pack), Apple Cider Vinegar, Lemon Juice o 67kcals per 22g serving STOCKISTS ● Ocado ● Co-op ● Sourced Market ● Planet Organic ● Hilton ● Google ● www.sparesnacks.com For more information, please visit www.sparesnacks.com
Written by Amy

Spare Snacks (www.sparesnacks.com) is a disruptive start-up brand on a mission, to take unloved wonky fruit and veg and turn them into delicious, healthy snacks that are great for people, producers and the planet. Now with added crunch, January 2019 sees Spare reformulate and rebrand their Great Taste Award winning Pure range of 100% Apple, Pear and, brand new, Beetroot Crisps; alongside the launch of an innovative new healthily Seasoned range, Pear & Ginger, Apple & Cinnamon and Beetroot & Apple Cider Vinegar Crisps to Co-op, Planet Organic and Ocado (RRP £1.10 per 22g bag).

Spare want to perfect the way healthy snacks are created and consumed. Key to the crunch, taste and health profile of the premium tasting snacks, all of Spare’s crisps are air-dried, never fried. Spare only use fruit and veg that is going spare – wonky, misshapen or otherwise unloved, surplus produce, to support farmers and to make the best of ALL fresh, tasty produce; Spare want to spread the word that oddly shaped, discoloured or blemished produce has real value by creating amazing award-winning products.

Spare Snacks are all under 77Kcals per bag, making them just pear-fect for anytime healthy snacking, indulgent dipping or adding crunch to salads, cereals or lunch boxes; they’re a convenient pre and post workout snack; and the new Beetroot snacks even pair beautifully with craft beers and cocktails. The crisps are vegan, gluten free and high in fibre too, so seriously satiating. Known for its superfood properties, the new Beetroot Crisps are also a great source of protein, potassium and folic acid.

Founded by father of two Ben Whitehead in 2016, Spare care deeply about their products, their provenance and the impact they have on the environment around them and are always pushing for the foremost in quality.  Ben says, “Since day one we’ve been all about creating the highest quality snacks that make people smile, using what we have, not wasting a thing and thinking responsibly about health and our impact. We’re on the side of the people. We’re helping farmers, consumers and the environment, taking the time to do things in a better way. We call things as they are and help snackers make better decisions without compromise. Our punchy new range is aimed to ap-peel to a broader cross section of healthy foodies who believe in our mission to waste not, want lots!”

With the new healthily Seasoned range, Spare has created three distinctive new healthy flavour profiles, great for any time of the day. Apple & Cinnamon conjures up the flavours of a comforting Apple Pie; Pear & Ginger has all the zingy flavour of Ginger Nuts, but a fraction of the calories, and Beetroot and Apple Cider Vinegar are an un-beet-able take on Salt and Vinegar Crisps!

Roger Grosvenor, Joint Chief Executive at the East of England Co-op said; “We’re very happy to be stocking Spare Snacks products as a new and exciting healthy snacking option in our stores. We’ve been particularly impressed with how they transform unloved wonky fruit and veg in to something new and delicious, which are selling beyond our expectations in stores!”

After a lot of hard work, fun and not a lot of sleep, the new-look Spare Snacks can be found in Ocado, Co-op, Sourced Market and Planet Organic from January 2019, as well as on shelf cafés, delis, offices and hotels; watch this space, it’s just the beginning, so prepare to see the crisps in bars, hotels, trains and supermarkets across the nation and further afield soon. All wonkies welcome.

SPARE SNACKS BENEFITS

  • Air Dried, Never Fried
  • Free from Gluten
  • Suitable for Vegans
  • Low in Calories
  • High in Fibre
  • 1 of your 5 a Day
  • High in Potassium, Protein, Folic Acid (Beetroot)
  • 100% Wonky Produce
  • Supports Farmers
  • Suitable for 18months+ (as testified by Ben’s own children, Flo and Stanley!)

INGREDIENTS & RRP – RRP £1.10 per 22g Bag

  • Apple Crisps – Great Taste Award-Winner
    • Ingredients: 100% Apple (approx. 1-2 per pack)
    • 76kcals per 22g serving
  • Apple & Cinnamon Crisps
    • Ingredients: Apple (approx. 1-2 per pack), Cinnamon, Apple Juice
    • 75kcals per 22g serving
  • Pear Crisps
    • Ingredients: 100% Pear (approx. 1-2 per pack)
    • 76kcals per 22g serving
  • Pear & Ginger Crisps
    • Ingredients: Pear (approx. 1-2 per pack), Ginger, Apple Juice
    • 75kcals per 22g serving
  • Beetroot Crisps
    • Ingredients: 100% Beetroot (approx. 3-4 per pack)
    • 63kcals per 22g serving
  • Beetroot & Apple Cider Vinegar Crisps
    • Ingredients: Beetroot (approx. 3-4 per pack), Apple Cider Vinegar, Lemon Juice
    • 67kcals per 22g serving

STOCKISTS

For more information, please visit www.sparesnacks.com

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Amy

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