Aesop ANZ stores launch the new Cegid Retail in-store solution, ‘Shopping’, as part of the company’s global store roll-out
Skincare company, Aesop, is upgrading its global point of sale (POS) systems in partnership with Cegid, the leading provider of unified commerce solutions.
Aesop, was established in Melbourne, Australia in 1987, and formulates skin, hair and body care products of the finest quality. It now has a presence in over 20 countries around the globe, across 200 signature stores and more than 80 counters in select department stores.
In 2017, Aesop made the decision to unify its disparate, legacy store systems across its global bricks-and-mortar retail onto a single POS platform. Aesop selected Cegid to undertake this project due to the strength of its centralised cloud-based solution and international capabilities which supported the skincare company’s global footprint.
The new POS solution, Cegid Shopping, which also incorporates the Clienteling, and Cataloging modules, integrates with the skincare brand’s ecommerce platform, affording Aesop a single view of the customer across its sales channels. This 360-degree view of the shopper ensures a consistent, personalised and seamless customer experience at each touchpoint, to maximise sales opportunities and drive customer engagement.
The robust architecture of the new solution also allows integration with the wider tech stack, from ERP to the CRM and an integrated payments system from Adyen, while a real-time, single stock pool, which is centralised in the cloud, has also enabled automatic store replenishment capabilities.
The new POS solution was rolled-out to Aesop’s 51 Australian and New Zealand signature stores and department store counters over a six-week period earlier this year. The global implementation will continue in Asia in early 2019.
Sylvain Jauze, International Business Development Director at Cegid, said: “Forward thinking brands and retailers, such as Aesop, understand that customer experience and channel consistency are key to ensuring their reputation is enhanced at every touchpoint with their customer. The robust worldwide cloud infrastructure that the Cegid Retail solution delivers will enable Aesop to quickly and flexibly adapt to any technological, business and regulatory developments across its markets on one centralised platform.”