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Elicite New Fine Wine Commerce Launches

Written by Amy

Become a wine connoisseur for free.

ELICITE announces the launch of new fine wine experience; a media led e-commerce platform.

ELICITE specialises in educating consumers by providing exceptional digital content through a series of informative video series for free.

Content and wine curation is led by wine director Martyn Zemavicius (judge at Decanter World Wine Awards, EX Harvey Nichols and OXO Tower).

The Essentials film series is a 7-part film series focused on Champagne, Burgundy and Bordeaux. These films will give viewers the foundations of fine wine. Launching with The Essentials series, four additional series; The Essentials, The Explorer, The Connoisseur, The Expert, and finally The Master will be released throughout the year. These films will give viewers the foundations of fine wine. Each film is around 5 minutes long, are free and easy to follow.

Each film series has an accompanying case of wines, The Essentials case is £185. The case features two Champagne, two Burgundy and two Bordeaux wines, which have been carefully curated by Wine Director Martyn Zemavicius Consumers, also unlock an exclusive wine tasting video with purchase.

Additionally Elicite has secured UK exclusivity from a number of fantastic wine and Champagne producers including Chateau St Pierre, Clos Vieux Plateau Certan, Maison Remoissenet Pere et Fils, Bonnaire, Paul Clouet and Roger Brun.

The launch of the e-commerce website by ELICITE underlines retailers desire to create a culture of openness and inclusivity in the world of fine wine.



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