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Virgin Trains Customers Can Now Book Travel Assistance with Amazon Alexa

Virgin Trains Customers Can Now Book Travel Assistance with Amazon Alexa
Written by Amy
  • Research shows new service saves time and is easier to use for customers with disabilities.
  • New service comes after Virgin Trains achieved a global first by selling tickets on Alexa.

Customers who require travel assistance on Virgin Trains are set to benefit from a new feature on the Virgin Trains skill for Alexa, which allows them to request it using basic voice commands.

After achieving a global first last year by selling train tickets through Alexa, the new development in collaboration with Amazon means that Virgin Trains customers can now book JourneyCare via Alexa-enabled devices, including the Amazon Echo.

Following trials, the new JourneyCare feature is now live for anyone requiring assisted travel (for example those with visual impairment or mobility issues).

Normally customers who need to book JourneyCare complete a form online or call the helpline after booking.

The new technology means customers can book assisted travel immediately after purchasing tickets using simple voice commands.

Chris Tomson took part in the initial testing of the Alexa skill. He has Osteogenesis imperfecta (brittle bones) and uses a wheelchair on a daily basis.

He said: “Using JourneyCare on the Virgin Trains skill for Alexa is a fantastic asset. It does a great job of combining the two processes, making the whole experience much easier. It also comes in handy if I have any pain in my arms and I am unable to use a computer, phone or tablet to book my journey.”

The traditional system meant customers had to input the same information again to request JourneyCare after booking a ticket, but the Virgin Trains skill for Alexa will remember the details, so they do not have to repeat the process.

On average the new service takes just two minutes, halving the time needed to complete an online form or call the helpline.

Stephen Brookes, Rail Sector Champion for the Minister for Disabled People, said: “I welcome the new initiative by Virgin Trains, which will give disabled people a better booking experience.

“By utilising Alexa in this way, Virgin Trains recognises the importance of disabled people as being a key part of rail industry business, because those who are comfortable with and can access technology will find the system quick and efficient.

“But it doesn’t mean that those who cannot access or use new technology will miss out, as the staff involved in phone booking will be more freed up to help those who need more help or time in booking their journey.”

Toby Radcliffe, Customer Proposition Director, at Virgin Trains, said: “We are always looking at ways to improve the travelling experience for customers with disabilities and we are really pleased to be introducing this new update to our existing Alexa skill for customers needing to book extra assistance on their journey with us. We want to ensure train travel is accessible to as many people as possible and this is a further innovation in that direction.”

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